The above examples are just a taste of what we saw in video marketing in 2019. In the world of marketing today, video is a must. In this article, I will give you examples of successful green marketing campaigns that will (hopefully) inspire you. Why you remember it: Because of all the rampant speculation about the top-secret mystery plot. This was a shift from marketing ads on the social platform. With this staggering figure in mind, it stands to reason why many marketing firms are making a shift to include video marketing and production in their lineup of services. 8. Both the “choral cover of pop song” and “poster with words on a face” would go on to be often-imitated promotional tropes, but they were just the Google Plus to The Social Network’s Facebook. 2: CVS’s Beauty Marks Campaign . Without The Blair Witch Project’s marketing, there would be no Cloverfield, no Inception, and essentially no viral movie marketing as we know it today. The best marketers know what not to do. Industry experts share movie marketing trends to be seen in the movie and entertainment space that has thrived over the years with some uber cool innovations. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. This, along with some innovative virtual tie-ins (shout-out to MySpace), had fans wondering what it might be. Very refreshing. As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business. The marketing certainly planted the idea of going to see this movie in a lot of people’s’ heads, because Inception made $828.3 million at the box office. 2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. By submitting, you agree to the Outbrain Privacy Policy. There are so many choices and directions you can go, and even more mistakes you can make along the way. Did it work? Emotionally-driven videos don’t have a strong sales pitch vibe. Take a look at five top videos and marketing campaigns we saw in 2019: Probably one of the best videos you can produce or improve in 2019 is your company profile video. An excellent example is Applied Fitness Solutions with their customer success story video. If you are looking to grow your business, boost brand image, reach new customers and increase revenue, don’t leave video marketing out of your content strategy mix. Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. Most campaigns that are out-of-the-box and strategically implemented tend to do well. 7 of the best social media campaigns we’ve ever seen September 15, 2020. Creating a marketing campaign that works isn’t always easy. Let’s look at some of the Best Digital Campaigns and learn from them in the coming year. These marketing teams took their campaigns to a whole other level. Did it work? 2: CVS’s Beauty Marks Campaign . A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few decades. In this post, we’re looking at what I think are the most engaging ‘Top 10’ Movie Marketing campaigns. Straight to your inbox, twice a month. Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020 When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”. Build out your entire campaign by drafting and saving posts as a team, including images and hashtags. Learn from the best marketing campaigns of 2019. If you plan to launch a successful social media marketing campaign, you should learn from these campaigns. Check out these fantastic and frightening Halloween content marketing campaigns in 2018 that kept audiences worldwide in delicious suspense: 6. Here are three trends that we see driving movie marketing next year: 1. Why you remember it: Because of Sacha Baron Cohen’s in-character interviews as Borat. They achieved the status of having one of the best and most successful campaigns before television. All Upcoming Disney Movies: New Disney Live-Action, Animation, Pixar, Marvel, 20th Century, And Searchlight, There’s An Alien TV Series in the Works at FX, Created by Fargo‘s Noah Hawley, WandaVision First Reactions: Elizabeth Olsen And Paul Bettany Shine In Wonderfully Weird Return to the MCU, Rick and Morty Producer to Write Kevin Feige’s Star Wars Movie, and More News, Everything We Know about Stranger Things Season 4. Organic engagement is higher with videos, which means more customer potential. This was a shift from marketing ads on the social platform. The best marketing campaigns of 2019: Part I From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. Paranormal Activity cost just $15,000 to make, and it made more than $193 million at the box office. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few decades. The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More Influencer Marketing Case Studies From Nearly Every Industry & Vertical We’ve gathered our most popular influencer marketing case studies that have helped inform and shape the industry, highlighting the most successful advertisers, brands, and social media influencers. In 2019, there have been a few game-changing trends in the marketing scene, and none more vital to growing your business than video marketing. Currently working as a Marketing Executive at Design Wizard, Claire is passionate about creating amazing content and bringing people together. Animated videos are often the most cost-effective solution to video marketing. Also, admit it — you thought, for a second, that it was a documentary. Your competition is probably using video marketing right now. Read New Blog Post: The Best Social Media Marketing Campaigns of 2019 . Did it work? Did it work? Borat wasn’t a new creation, as Cohen’s character had been on the Da Ali G Show for years, but he wasn’t widely known. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. We’re that much closer to eventually being swept away by the rising seas, and 2. For those who have already visited your site, this will give them a fresh view and new content to enjoy. In response, Disney has taken steps to position its princesses in a more empowering light, using marketing campaigns like its #DreamBigPrincess initiative to do so. Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. We are more apt to respond to videos, and videos have been proven to hold a person’s interest better than written content. Alien’s box office figure is a little disputed, as some creative Hollywood accounting originally recorded the film as a loss for Fox, but it went on to spawn an iconic, acclaimed sci-fi horror series. Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. It should be noted that the Super Bowl sporting event is the place where the biggest brands spent huge chunks of their marketing budgets. Let’s take a look at some of the best Halloween campaigns in 2019: 1. The best marketing and advertising campaigns feature YOU 7. But, to promote the second (and best) of Christopher Nolan’s three Batman movies, the alternate reality game company 42 Entertainment made Gotham City real. There are so many choices and directions you can go, and even more mistakes you can make along the way. The Dark Knight made over $1 billion at the box office and was popular enough to change the way the Academy Awards work. The film made $170.8 million against a budget of $25 million, and spawned a whole franchise/”universe” of sci-fi films united mostly by viral marketing, though none were as successful as the original. Outside of work you can catch Claire taking photos of her rescue dog Storm and checking out social media. With 2019 here and already a steady list of movies to look out for, it would be a good time to reflect on some of the film marketing strategies we admired in 2018 that will trend big in 2019. 2019; 2020; Technology; Movie News Movie Trailers Movie Reviews Upcoming Movies; 8 Best Movie Marketing Campaigns in 2018. by: Sebastian Merton. Creating a marketing campaign that works isn’t always easy. American Greetings, the greeting card company, delivered one of the best examples of an emotionally-driven video in 2019, “World’s Toughest Job”. A Godzilla film? In response, Disney has taken steps to position its princesses in a more empowering light, using marketing campaigns like its #DreamBigPrincess initiative to do so. As we look ahead to a new year, our team at LinkedIn Marketing Solutions is feeling inspired by these examples, and we hope you might be as well. SEE MORE: Personalized Video Marketing: The Next Revolution In Content Marketing Best Social Media Campaigns of Christmas by FMCG McDonald’s Well, that was surprising. 7 of the best social media campaigns we’ve ever seen September 15, 2020. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. This is not to say that you shouldn’t invest in quality written content. Read more to find out about the best digital marketing campaigns. Deadpool is known as the Merc with a Mouth, and the film’s promotional team sure did have a lot to say about the film. It is an essential part of any digital marketing plan. When the drugstore giant noticed beauty sales were declining, they didn’t fall back on … Good marketing philosophy often starts at the top and goes down. And I’ll start with the most obvious one - Gillette. Some of the best marketing campaigns are born from one simple thing: listening to your customers. But when I tried to research creative marketing campaigns for eco-friendly products, I could not find any. Here is a list of outstanding digital marketing campaigns from 2018. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. Standout Feature: Original Research Dollar Shave Club offers subscriptions for razor delivery direct to the customer’s door, for just one dollar. On top of that, the campaign will pack an extra punch by running across both print and digital mediums (and it’s slot in the SuperBowl will definitely help its stats!). Copyright © 2018 Fandango. Life Without Netflix campaign by Netflix. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. Analysts at UBS said last … Did it work? Having recently graduated with her masters degree in Marketing she is keen to impact the digital world. Why you remember it: Because you had to demand it. Why you remember it: Because you solved an interactive mystery across a virtual Gotham City, and Heath Ledger’s untimely death. And, of course, those two taglines are now forever seared into the public consciousness. Looking for some inspiration for your video marketing campaign? An anime adaptation? There is no better way to convey trust than simply showing it. Though there are some purists who insist on avoiding movie trailers in fear of spoilers, many of us regularly view them. Check out the 5 best ad campaigns … 2018 has been an interesting year for movies regarding marketing and ticket sales. Warner Bros. spent $100 million to market Inception, an increasingly rare blockbuster that was wholly original, not a sequel nor an adaptation. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. 10 of the best PR stunts and creative marketing campaigns (Feb 2019) By James Herring on Sunday, March 3, 2019 It’s a round-up of some of the best creative work by brands and agencies that hit the headlines last month. Paranormal Activity was an extremely inexpensive movie, one that seemed destined for a modest indie release and perhaps a chance at becoming a cult classic. What were some of your favorite movie marketing campaigns? 7 of the Best B2B Campaigns from 2019 Oracle: Digital Bank of the Future. In just 13 seconds, this short video packs a large punch. There is no doubt that Black Friday is the most intense shopping weekend of the year. In every DVD/Video store, they replaced the cover of every movie with Deadpool themed cover that was funny and catchy at the same time. Not sure if anyone buys them, tho. Not only is Kristina informative, but she also delivers the message in a genuine, personable way that makes her testimonial incredibly trustworthy. Jaws was the first blockbuster, but Jaws 2 was briefly the highest-grossing sequel of all time until Rocky II bested it the following year. Apple launched it's official instagram account in 2017. A definite attention grabber, the video is also highly effective at delivering a clear, central message: ‘this product is full of surprises’. That’s why CVS’s Beauty Marks campaign is turning heads. Quick Stats . Aside from a small pitch at the very end, you don’t even notice the sales tactic. Integrated Marketing Campaign Examples. These can be done by a graphic design firm that specializes in video marketing, and offer a unique approach to telling stories. 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