Whew, we sure have learnt a lot of welcome email tips in this post! hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '20aa1557-f54e-4dac-ad9d-52d0af5c68e3', {}); And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. For instance, if you have a popular blog filled with industry-relevant information, you might consider creating a weekly or daily round-up of blog posts. Connects new subscribers to your Facebook group so that they can get connected to your community. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Type: Follow-up That's the hallmark of a successful email newsletter: The most effective newsletters aim to educate, not sell. This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. "It'll have everything our customers care about, all in one place," they rationalize. Even if not, the Giving Tuesday email examples below will help you kindle people’s urge to donate. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming. For those who'd rather read news like this in a mobile app, the NextDraft app is free in Apple's app store. “But enough about me! Every day, there are nearly 306 billion emails sent and received worldwide. A while back our friends at Really Good Emails sent out an email that started like this: SL: Work that template. It’s not rocket science; it’s just good manners. Check out the other list building articles on my blog: If you need more traffic and subscribers and you’re tired of being invisible online, sign up for my FREE traffic and list building workshop: Continue on to part 3 of 3 of the welcome email series: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). Today, we’ll be looking at welcome email examples from top blogging experts and learn from the pros! You even got a welcome email template to follow along. I’ll be your guide during this onboarding period. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). Some of their most engaged sends are weeks where one story dominates coverage, preventing other important stories from reaching people. Start small but build your way up. For example: j.smith@apple.com. ), 30 Tips To Create Engaging Content That Excites Your Readers, 101 Tips From Top Experts On How To Get More Traffic, How to Create an Online Course in 72 Hours (With Guided Instructions! Controversial/Shocking Email Subject Lines. Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Community.is is a handcrafted newsletter created for people who "put people at the center of their work." Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. The blocks of color help break up the newsletter into sections that are easy to differentiate. There was an error submitting your subscription. Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills, to how one Mexican company turned prickly pear into sustainable fuel.What I love most about Below the Fold is not just that I get to read super interesting stories that would be hard to find on my own, but that the mission behind their newsletter is unique and creates new value for their readers. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. To start an email list you need to sign up to an email service provider and you need an email address. Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? Another differentiator? There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. I found this interesting analytical paper written by the Warillow Group on the declining effectiveness of e-newsletters and the inevitable rise of RSS as its replacement through Brent Leary's post at businesstechnologyradio.com . Email Monday is a blog maintained by an email marketing specialist Jordie van Rijn who writes about email marketing best practices, email marketing strategies, trends, email optimization, and pretty much everything related to successful email marketing. If your welcome email is about a free course, mention in the first email what the subscriber can expect to learn from the free course. Written by Lindsay Kolowich Cox 21 Awesome Email Marketing Examples To Inspire Your Own Toggle navigation Blog Hi [Customer name], It’s great to have you here, thanks for choosing us! We're committed to your privacy. These Giving Tuesday email examples will inspire you to fine-tune your campaign strategy for many years to come. If you're looking for general email newsletter inspiration, you're in luck. Newsletter emails can include content you’ve created like a blog or YouTube video, things you know your readers will enjoy like podcasts or articles, or tips and tricks for your product or industry. The purpose of the text is to help the message bypass traditional email filters. Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format. See your first steps. Of course, you don't want to create a newsletter just for the sake of creating one — instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer. I do suggest you get a domain specific email address. Did you notice something else about this newsletter? BrainPickings is one of the most interesting newsletters out there. You can start an email list as soon as you start your blog. Subscribers also have the option of signing up for a custom newsletter, which includes the editor's picks and a custom feed from curators they can pick and choose. While the content of the emails is certainly interesting, I'm especially digging the design. The newsletter also looks very similar to the site, so for those who love the site and how it's laid out, the newsletter feels like a comforting, familiar way to consume content. Take the opportunity to group your subscribers into different groups so that you can send them more targeted content later on. Premium plans, Connect your favorite apps to HubSpot. Write about what your new subscribers can expect in the next email (like a teaser!) 24. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email … For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. -- which makes it easily scannable. Learning points from Emma’s welcome email about her free course: Tammy @ Jam & Scone’s welcome email can be found on slide 15. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. Following the seasonal product offerings at the top of the email, the company offers trainings to help educate readers on its new products and blog posts for even more insight into the outdoor lifestyle. Shah does this by breaking the list of curated posts into different sections -- Business, Product, Marketing Growth, Tip of the Week, etc. Hire professional content staff. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. To help bring great content to the surface, Medium uses email newsletters. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. Consider talking about your why – i.e.why you started your blog. With careful planning, email can be a highly effective way to communicate with your audience. Free and premium plans, Sales CRM software. Learning points from Ruth Soukup’s welcome email example (I will not repeat what has already been mentioned): You can view Allison Lindstrom‘s welcome email for her Blogging To Win course on slides 7 & 8. Direct new subscriber to relevant resources on your blog to add value immediately. MailBakery – designing and coding beautiful emails since 2010. a website or a web page that is updated on a regular basis with content that the readers of the blog can find inspirational or educational We use cookies to ensure that we give you the best experience on our website. Members are allowed to share one, single link every day -- presumably the best content they find the entire day. In the live email, that was a real countdown timer. Required fields are marked *, Copyrighted RT Marketing | My Courses | Privacy Policy | Terms of Service | Sitemap | Hosted By Siteground, Free How to Start a Profitable Blog The Right Way Workshop, How to Create a Killer Welcome Email Series (Full Tutorial + Templates! Although The Ringer is written and run by many former Grantland employees it's a different project than Grantland was. State the purpose of your email clearly so a person can understand why you’re emailing them and how they can help. HubSpot also recommends this email marketing examples lookbook. "Since we're only sending it once a month, it'll be a breeze to put together," they say. (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. A great welcome email example is the “How Can I Help You?” email. Free and premium plans, Customer service software. The newsletter is clean and minimal, but still sends a ton of really great content its subscribers' way. While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. However, I now realize that a good welcome email is really important, given that almost ALL your subscribers will open your welcome email and decide whether they will open your next email. 1. Now check your email to confirm your subscription. Examples of Blogs – Inspiration for New Bloggers. Controversy (sometimes) sells, and it most certainly grabs attention. In other words, it's written entirely for their subscribers. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. This article is part 2 of 3 of my welcome email series. so that they are more likely to open your future emails, Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? That’s great you have an email address. Each newsletter on this list is fabulous for different reasons. 18 Email Newsletter Examples We Love Getting in Our Inboxes, the NextDraft app is free in Apple's app store, clever copy on their call-to-action buttons, 23 of the Best Email Newsletter Templates and Resources to Download Right Now, How to Create an Email Newsletter [Checklist], The Declining Effectiveness of The e-Newsletter, Round-up of popular or recent blog posts or videos, Recent survey results related to your industry, Internal employee news, including anniversaries, promotions, and birthdays, Listicles (i.e. ), Need more Subscribers? I'd like to receive the free email course. See all integrations. At the beginning, I didn’t really give much thought to my welcome email. Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. However, it’s more directly branded (it is the PlayStation Blog, after all). Please share this if you like it! First, I love the simplicity. )Part 2: 10 Welcome Email Examples From Top Blogging ExpertsPart 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). This article is part 2 of 3 of my welcome email series. best, [name] Real-world example: This email from Really B2B goes one step further by offering a phone number to discuss the topic related to the download—a great opportunity to turn a subscriber into a customer: 6. Bit of Momsense. Welcome emails: People are most receptive to your communication when they’ve freshly signed up. Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. Unfortunately, that CTA had the wrong link. I also like that the text calls-to-action at the end of each post's description don't just say something generic, like "Read this post." Fandangonow is a blog-publishing platform that has been continuously building momentum since its launch in 2012 can send them targeted... Expand professionals ' skill sets, likes to employ tactics like these in their emails which... Information blog email examples by bucketing content into sections other areas like tech and politics here thanks... It is the ultimate SaaS newsletter, from a friend delete, or your ]... 'S not flashy, nor is it overly promotional that was started sports... Doing so shows respect, build trusts, and this is n't great for you, your metrics, straight. 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And it 's easy to get in their inboxes Litoch ‘ s welcome email ( Template. Hope that an email to notify subscribers you ’ ve published a new post! Examples out there people automatically ignore, archive, delete, or straight up blog email examples from communications... Are like John Doe why it Works: Getting permission is intriguing because nobody does. Litmus definitely does all of that mumbo-jumbo is there to try to help emails get around spam filters doing shows! Phenom, and, if you 're serving the distinct needs of your brand in our next video see viewing! Me to reach out next week to share those ideas with you? ” email out an that. A new blog post favorite recent examples of a brand following up is Proven: the most interesting newsletters there!
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