Pay Per Click Geofencing & Local PPC Google Ads Geotargeting

For most local geofencing advertising campaigns, select the option of entering a location. Then, you can use the search feature to start typing in a location to target. The tool will give you options that match the location you searched for. Geofencing is a type of location-based mobile marketing strategy. When a potential customer enters the designated geographic area, the geofence initiates a scheduled action through the prospect’s mobile device. These actions may be promotional texts, social and web ads , or in-app and push notifications.

This means many people are still trying to understand how this can benefit their business. This was surprising since we have written many post on what geofencing is, but maybe a simple more updated approach is needed. Many people think geofencing is more complex than it is partly due to how it can be use. The fact is, to create a geofence is just to create a virtual perimeter to communicate an action. That’s why as a part of your geofencing services at Next Level, we create 3 custom landing pages for you.

How to Set up Geofencing

On the app you can bid for the single placement for the advertising slot that appears over the organic results. Organic results are also important so please also see information on our Local SEO section with more information on the Google My Business Listing. The biggest problem with using Google ads to reach mobile users is that their geofencing area is set to a minimum of 1 mile. But if we target, for instance, a competitor hospital for our client, we will be reaching many, many more people outside the hospital that don’t fit our target audience.

• This plan will reflect prominent consumer behaviors, their interests, and how that includes your business.
• Geofencing in terms of advertising is triggering targeted advertising to users in a specific geographical area.
• If we accept that Google is probably using profit maximizing algorithms that think along these lines, some of our questions become easier to answer.
• Depending on your preferences, you can choose a model that best aligns with your advertising and marketing goals.
• It’s only a matter of partnering with a trusted and results-driven geofencing advertising company.

Geofencing creates a variety of opportunities to leverage location-based marketing. Addressable geofencing can be used as a standalone campaign, or to complement existing campaigns such as mail, programmatic TV ads and other marketing efforts.

Secrets to Developing a Standout Brand Identity in a Crowded Industry – Ayokay

Check out our award-winning blog, free tools and other resources that make online advertising easy. From there, simply select the radius to target that exact location . You can also exclude radiuses surrounding your desired targeting location by dropping exclusive pins around your geographic parameters to get an even tighter radius. Navigate to the audiences dashboard and select the desired targeting location to include/exclude if necessary. https://quickbooks-payroll.org/ If you wish to drill this down to a very specified area, begin by selecting the area you’d like to target, then choose to “drop pin” on the exact location that meets your desired parameter. “Enter Another Location” which will allow you to get more granular with your location targeting (i.e. 20-mile radius of your business, 30-mile radius, etc.). Some marketers use these terms interchangeably; after all, they are quite similar.

An example of geofencing marketing comes from the retail industry. In today’s world, everyone is constantly active on their mobile device. As a business owner, it’s time for you to take advantage of that. Geofencing technology uses a combination of GPS, cellular data and WiFi data, which makes sure that your geofence is as accurate as possible. Since there are cell phone towers and WiFi routers all over these days, the accuracy of geofencing borders is anywhere between 100 and 200 meters. Then, you can use geofencing technology to put a perimeter around, for example, a two-block radius around your restaurant.

Excluded Locations

By using geofencing, the hospital was able to target people who lived or worked nearby. Although geofencing has excellent ROI, like any marketing tool, its campaigns can be refined and optimized. Skipping out on reviewing geofenced ad performance can mean missing opportunities to reach more leads and inspire more conversions.

• For instance, after selecting the entire US, you can exclude certain states or cities.
• By geotargeting, you can filter out a lot of people who aren’t actually going to buy your product or service.
• In response, it set-up geofences throughout malls that contained American Eagle stores.
• Contact our ad experts to answer your questions and help you achieve your marketing goals.
• Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.
• But with billions of users, it can be tricky to narrow down your intended ad reach in a way that minimizes your budget and maximizes your sales.

When you click into the blue Location options tab, you can target by Presence , Search interest or both. With geotargeting for local PPC, you can relate your offering to local events or use language that resonates with that community. For example, if you know there’s a concert in your town, you may want to run a special promotion for your restaurant nearby. If you have set your budget to be limited per day, you may have already used it up by the time you try and view your ads.

Add localization to your video ads through the use of local language or local data to speak local and you have a winning strategy on your hands. If we target this hospital and use that 1-mile radius, we will be targeting all of the homes in the surrounding area. This means Web.com may contact you via residential number, mobile number and/or text messaging (including use of automated dialing equipment and pre-recorded calls). You are not required to give your consent as a condition of making a purchase with Web.com. Van Leuween then enticed users to visit in person by offering special promotions and deals. The combination of mobile payment convenience and a discount proved to be just as irresistible as their gourmet ice cream.

Your First Step to Taking Your Business

Those who have used Facebook ads know exactly how powerful well-targeted Facebook ads can be. However, they also know how it’s hard to gain audience’s attention. The use of generic ads results in ad fatigue that results in increased costsof advertising. With geofencing, you can target people who are attending a particular event. In this article, you will discover, what is Facebook geofencing and geotargeting, what is possible and what Facebook privacy actually allows regarding geofencing.

You can target any radius, whether you want to reach a 1-mile area around your business or a 20-mile radius around Atlanta, Georgia. I included my first example below, where you can enter a specific address that matches your business target a small radius around the business.

Issues with geo targeting and reporting on Google Marketing Platform

Our geofencing advertising services, for instance, allow you to target most locations in the U.S. With geofencing marketing, you can create a virtual fence around any geographic area you want. If anyone with a smartphone steps inside of your fence’s perimeter — or enters and leaves your perimeter — they get added to your audience and become eligible to receive your ads for up to 30 days. Google Ads allows for geo-fencing of search ads, display ads, and YouTube campaigns.

Geofencing display ads reduce the risk involved with marketing to large audiences. When more people have a reason to visit your website, they’re more likely to follow through and do business with you.

However, without the help of a digital marketing agency, the tools meant to simplify geofencing can just overly complicate the entire process. An effective geofenced fence should be a large one – and you shouldn’t overprejudge it. Because geotargeting is focused on the area instead of movement in and out of the fenced area, it’s limited to bottom-of-the-funnel campaigns. In contrast, geofencing has a variety of programmatic capabilities that allow for targeted prospecting, retargeting, and overall allows marketers to address all parts of the buyer’s journey.

It’s possible to also drop a pin at a specific location, such as a brick-and-mortar store. Geofencing advertising is a local, mobile advertising solution that allows marketers to target smartphone users when they enter a specified radius.

Geofencing through Google Maps ads also allows you to identify where, exactly, a business’ ads will appear. Companies can then track which customers enter their business and make a purchase as a result of viewing their ad. Again, this is another smart way to allocate what may be a limited marketing budget. Digital marketing can seem limitless—the internet is a big place, after all—but Snap is dedicated to helping you find the tactic that will make the most of your budget. That means we look high and low for cutting-edge approaches to both paid and organic search tactics.

You can choose from a number of geo-targeting options such as Country, State, Zip Code, Radius, DMA, City, and Metro. Ayokay offers geofencing strategies suitable to your local marketing goals. If you want to set up geofencing for the social platforms mentioned in this post or other channels, feel free to contact us. Despite the rapid growth of e-commerce, you have to access many local offline services like law, healthcare, car dealerships, and beauty salons in-person.

When someone enters or exits your designated area or geofence, it sends a marketing message or ad to their phone. Business owners and marketers in industries ranging from retail to restaurants leverage geofencing to attract more leads offline and online. Remember that your digital ad reach is limited to the social channel you advertise on so it’s crucial to choose the best social platform that aligns with your goals for real performance gains. For instance, someone who searches for your specific brand is likely willing to drive further than someone who isn’t yet set on a particular brand. You can also create campaigns that have varying geotargets based upon the context of the search.

• They are Branded Pins, Promoted Search, and Zero-Speed takeovers, that are part of an advanced Waze ad program.
• A multi-pronged approach to digital marketing maximizes your company’s online visibility.
• For example, a Ford dealer may want to target the other car lots in town with some of their new or used inventory.
• In this scenario, you’re directing high-value consumers to your sales team.
• You can even boil it down to kilometers vs. miles to further tighten the targeting parameters.

If you only have one location, obviously your campaign will be cheaper than if you have five stores you need to target with geofencing. It might sound like a novel idea, but geofencing technology is being used every day on platforms you probably use, too. In this article, we’ll explain more about how geofencing technology works, some different kinds of geofencing ads, and how geofencing might be able to help your business. As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Fortunately, there is software on the market, like MoEngage and WebEngage, to help with mobile push, email, SMS, and on-site messaging, as well as Facebook Audiences and in-app messaging.

Here you can view standard information such as clicks, impressions, average cost-per-click , and average position, as it applies Google Geofencing Ads to each of your specified locations. When you select a region, Google Ads will display a map with the targeted area highlighted.

From reaching moms on a neighborhood playground to targeting professionals who visit the gas station, there’s a variety of ways to leverage location to reach your ideal audience. For instance, you can target a cross-section of prospects with an interest in health and wellness and within a certain radius from your business. You can go a step further with contextual targeting of local media groups. It costs ten times more to earn a new customer than to retain an existing customer. That’s why building shopper loyalty is so critical in today’s market.

Step 3: Blending Geofences with Behavioral Targeting

Access our vast library of consumer insights, expert commentary and foot traffic tools to help you make informed marketing decisions. Solutions built to support your most important business goals, whether that’s boosting awareness, driving store and website visits or increasing sales. PartnershipSupplement your core media offerings with GroundTruth’s geo-contextual marketing solutions. Yes, really – a business conversation between two professionals where we’ll discuss your business, your business goals, and your marketing budget with zero pressure! We will give you the information for you to make an informed decision if Targeted Display Advertising is right for you. To drill down to a very specific local area, select the geography that you’d like on our Business Manager tool. A simple way to geofence on Facebook would be to navigate to the page for that particular in-person event, and from there block a “radius” around it.